Tata Sky hiked the price of Tata Sky new connection. Now Both SD and HD Set-Top Boxes are available in Rs. 1499 for new customers.
Main Highlights
- Tata Sky New Connection Price Hiked
- SD Set-Top Box again brought back
- Tata Sky is in the second position of entry-level STBs
Tata Sky, one of the main DTH operators in India, revised the rates of its new connection a bit. A few weeks ago, the Tata Sky stopped its SD STB and only HD STB is available to new users. But, after a few days, the SD STB was again added to the STB line for new customers.
Last month, the price of the new connection, be it SD or HD, dropped to just Rs. 1399, but after just a few days, Tata Sky hiked the price of the STBs SD and HD for Rs. 100. Both SD and HD connections for new users are now available at Rs. 1499.
This price is higher compared to Airtel Digital TV, as Bharati Airtel provides its SD and HD connection only at Rs. 1100 and Rs. 1300 respectively. So as you can say, Tata Sky is in the second position in the entry-level STBs.
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Which is cheap? Tata Sky or other DTH Operators
Although the Tata Sky Android set-top box is the most expensive as compared to other DTH operators, in the entry-level STB, Tata Sky is in second place. For example, Dish TV charges Rs. 1,490 and Rs. 1,590 for SD and HD STBs respectively, D2H charges Rs. 1,599 and Rs. 1699 respectively for SD and HD STBs while Sun Direct charges Rs. 1790 and 1890 for SD and HD STBs respectively.
Tata Sky is right behind Airtel digital TV with a minimal margin in the entry-level STB category, as Airtel only charges Rs. 1,100 for SD and Rs 1300 for HD connection, while Tata Sky charges Rs. 1499 for both connections.
Furthermore, Airtel digital TV is also a clear winner in the Android Smart STB category like Airtel Xstream Set-Top Box available only at Rs. 3999 for new customers, while Tata Sky customers have to pay Rs. 5999 for the Android Binge + Smart Set-Top Box. This is a very huge margin for the customers who are going to buy a DTH connection for the first time.
All DTH Operators Implements TRAI NTO 2.0 on 1st March
Last year when TRAI NTO 2.0 came into force, Tata Sky was the last DTH Operator which implemented the new regime. But this year, Tata Sky implemented the NTO 2.0 on 1st March followed by Airtel Digital TV. After that other DTH Operators also implemented the NTO 2.0 and updated the required changes on their web portals.
As all the DTH and Cable TV Operators accepted the revised NCF charges and multi tv connection charges but they are not yet updated the channel bouquet packs because the broadcasters appealed against TRAI’s new regime in Bombay and Kerala High Courts.
Once the war between TRAI and Broadcasters settled down, the new channel packages will be updated. As per a recent survey, TRAI is of the opinion that when the new NTO 2.0 is fully implemented, the monthly consumer bill will be reduced by 14%.
DTH Mobile Applications are offering OTT content free of cost
Today, all DTH operators are offering their Mobile Applications in android as well as in IOS, where users can watch the same channels they have chosen in their TV package.
This OTT service is free of cost and only the TV package needs to be recharged. Like Airtel Digital TV offering Airtel Xstream, Dish TV and D2H offering Watcho while Tata Sky and Sun Direct also offer the same applications with their names.
Conclusion
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